Multi-brand FMCG portfolio

The creators
of taste

A portfolio of brands built on tradition and developed for growth. Seven brands, hundreds of products and a single obsession: quality taste.

25+years of experience
7brands
200+products
10Munits / month

Who we are

“The same care for taste, from the recipes of old to today’s table.”

Morad Foods is one of the strongest players in Romania’s food industry. The company is built on tradition, quality and steady growth, from one of the country’s first fruit and vegetable processing factories to a multi-brand portfolio with a national and international presence.

Today we combine trusted recipes with certified industrial production, covering the entire Romanian table, from affordable everyday consumption to the premium segment.

Tradition

Authentic Romanian recipes, rooted in a culinary tradition spanning more than a century.

Innovation

Products designed for today’s pace: balanced, practical, ready to serve.

Growth

Production capacity that supports expansion and a presence on international markets.

Portfolio

Our brands

Seven brands for the Romanian table, from affordable everyday consumption to the premium segment. Each with its own clearly defined role and categories.

Preparate cu produsele noastre

Pate întins pe felii de pâine, cu roșii cherry
Fasole cu cârnăciori într-o tigaie
Pate pe pâine rustică, cu ardei roșu
Supă cremă într-o farfurie adâncă
Ciorbă într-un bol de ceramică
Zacuscă întinsă pe bruschete
Fasole cu cârnăciori pe o masă așezată
Tocană de legume într-o oală de ceramică
Conservă de carne feliată pe farfurie

Capabilities

Industrial-scale production, with high quality standards

Topoloveni

Argeș, Romania

A landmark of the Romanian food industry, with a tradition spanning more than a century. This is where the jams, zacusca, canned vegetables and cooked dishes are made, from carefully preserved recipes.

Glina

Bucharest area

A high-capacity industrial platform that rounds out the company’s production with efficiency and high quality standards.

200.000 m²industrial capacity
10Munits / month
200+SKUs in the portfolio
National & exportmodern & traditional retail

Presence & export

From local leader to international presence

Morad Foods products reach a growing number of international markets and the tables of Romanians everywhere. A diversified portfolio and production capacity that support steady expansion on foreign markets.

#1leader in vegetables, zacusca and soups
68%combined share in vegetable spreads & appetisers
35%share in the zacusca category
Internationalpresence on multiple foreign markets

We build lasting partnerships

National and international distribution, solid capacity and a portfolio designed for everyday consumption. Let’s talk retail, distribution or export.