About us
Morad Foods is one of the strongest companies in Romania’s food industry, built on tradition, quality and steady growth. From one of the country’s first fruit and vegetable processing factories to a multi-brand portfolio with national and international distribution.
What guides us
We combine traditional know-how with modern production investments to bring authentic taste into consumers’ everyday lives.
Vision
We aim to become a benchmark Romanian producer in the food industry, with a strong presence on both the local and international markets. Through portfolio expansion, brand consolidation and continuous investment in industrial capacity, we are building a scalable platform geared towards long-term growth.
Mission
We develop high-quality food products that blend Romanian culinary tradition with modern production standards. Through strong brands, clean recipes and continuous innovation, we offer convenient solutions suited to today’s lifestyle. We want one simple thing: products that consumers choose again and again.
Our evolution
A journey built on tradition, excellence and strategic development, from the first cannery in Topoloveni to a diversified, scalable FMCG portfolio.
One of Romania’s first fruit and vegetable processing facilities. This is where our expertise in traditional food production began, developed steadily through technology investments and a consolidated local-market presence.
Diversifying the portfolio beyond traditional vegetable products by entering the meat category.
Modernising and integrating production facilities, implementing international standards and developing in-house laboratory capabilities to ensure quality and efficiency.
Strategic expansion through the acquisition of MGC Topoloveni: entering the jams, zacusca and cooked-meals categories and consolidating our position in traditional Romanian segments.
Expanding the portfolio with complementary brands and capabilities: Capricii și Delicii, de Azi and Atelier Mediaș join the Morad Foods family.
Reorganising the portfolio and brand architecture, with clear positioning across the premium, mainstream and economy segments.
Expanding into the canned vegetables and fruit category through the acquisition of Monte Verde (Caracal) and the integration of the Elio brand, for operational efficiency.
A focus on developing exports, consolidating the premium portfolio and leadership in the plant-based category.
Morad Foods aims to become a benchmark regional producer, combining tradition with a diversified portfolio and solid international partnerships.
Factories & capabilities
Two production facilities supporting an integrated, scalable food platform ready for export.
Industrial hub · Bucharest area
Morad Foods’ main industrial hub. Following an investment of around 8 million euros, the facility operates across more than 160,000 m², with a production capacity of up to 10 million cans per month, to European standards. Four production lines, flexible formats (100–400 g) and integrated, end-to-end processing.
A facility with tradition · Argeș, since 1901
A landmark of the Romanian food industry, built on tradition and local expertise. Blending authentic recipes with modern production processes, it delivers canned fruit and vegetables, vegetable products and cooked meals. Four production lines and varied formats (180–550 g).
From source to shelf
At Morad Foods, quality begins long before production. From carefully selected raw materials to certified manufacturing, rigorous quality control and nationwide and international distribution, every stage of our value chain is managed to ensure consistency, food safety and consumer trust. Every production batch is identified and monitored internally, while protecting confidential supplier information and commercial partnerships.
Raw materials sourced from trusted Romanian producers and qualified international suppliers.
Every raw material is inspected according to our food safety standards.
Products are manufactured in our certified production facilities in Romania.
Continuous quality monitoring throughout the production process.
Every product receives a batch code for complete internal traceability.
National and international distribution through our logistics network.
Products available nationwide and in international markets.
We believe that responsible sourcing, rigorous control and continuous improvement build trust that lasts.
Market position
Our leadership positions in the main categories reflect the strength of the Morad Foods brands, our industrial capabilities and a consolidated presence on the Romanian market. Omnichannel distribution across the main retail networks, modern and traditional, with a constant export presence.
Quality & food safety
Quality and food safety management systems aligned with international standards, audited regularly across all production lines.
Quality management that ensures operational excellence and continuous improvement.
A food safety system compliant with global standards.
View certificate (PDF)
Rigorous quality, safety and traceability processes in production.
View certificate (PDF)