Amalia Leorenț was appointed General Manager of Morad Foods in May 2025, promoted from her role as the company’s Commercial Director — responsibilities she retained through the transition.
Background
She joined Morad Foods in early 2024, with the integration of Prefera Trading. Previously she spent seven years as Commercial Director at Prefera Foods, and has worked for major Romanian food companies including Macromex and Albalact.
What she has led
As Commercial Director she managed a portfolio of more than 160 products across modern retail, traditional trade, export and online, covering seven brands — three of them category leaders. The company’s strategic partnerships were also strengthened during this period.
The appointment continues a direction the company has committed to: growing people from within the organisation, on the strength of their results.
Announcement reported by Revista Progresiv, May 2025. Read the story