Following the acquisition of the Prefera brands for €3.25 million, Morad Foods entered a consolidation phase: integrating the portfolio, modernising both factories and preparing for growth.
Production and investment
Four production lines at Topoloveni have been automated, and modernisation continues across both facilities. The investments target consistent quality and the capacity to support higher volumes — without changing the recipes the brands were built on.
Distribution and markets
Sales are split between modern trade, which accounts for roughly two thirds of volume, traditional trade and export. Growing exports remains a priority, with products adapted for Western European markets including Germany, Switzerland, the Netherlands, Spain and Austria.
Portfolio
Domestically, the focus is on holding leadership positions in key categories and on refreshing the identity of several brands, among them Spring and Bunătăți de Topoloveni. The main challenge remains supply cost pressure and the effect of inflation on consumer purchasing power.
Statements by Morad Foods management, in an interview with Revista Progresiv. Read the interview